Physicians are intolerant of sales representatives.
Your sales rep gets one shot to show that they can communicate at a clinical
level, can understand a physician’s needs, and can impart a medical message
clearly and succinctly. That means knowing their product better than the
doctor they are talking to.
Intuition works with pharmaceutical sales trainers to create a lasting learning
experience. We do this through:
• video – to impart key message
• simulation – to practice detailing doctors and handling objections
• audio – to listen to perspectives from doctors, patients and other sales
reps
• illustration – animated medically accurate illustrations
• flash cards – summarizing key messages
• assessment – to test knowledge retention
Through our in-house medical expertise and partnerships with the Royal College
of Surgeons in Ireland, Harvard Medical International and British Colleges
and Universities we have unrivalled access to medical writing and instructional
design for any product knowledge requirement.
